More and more men are cooking

“More and more men are cooking,” noted Rubbermaid group product manager James Kilcoyne. About 23 percent of the purchasers of food storage container are men, up from 12 percent a decade ago, and a scant 1 percent in the 1950s. Changing roles mean that home products and retail merchandising must appeal to every age and …

Kmart is responding with expanded and redesigned

The new consumer “is a busy, budget-conscious woman, often balancing family,” observed Lee Blume, divisional vice president of home fashions at Kmart. “Her home is her sanctuary. It’s a place for casual relaxation, yet she wants the best decor she can afford.” Kmart is responding with expanded and redesigned private-label programs and assortments that focus …

The American home has changed

The American home has changed considerably since the 1950s, with traditional two-parent families with a working father and a mother who stayed home making up only 19% of households in 1991. In 1950, this category made up 63% of households. Retailers are adapting to the busier lifestyle of Americans, focusing on convenience and value. Flexible …

Sales training has become a priority

Sales training has become a priority. “Look at what Sears and Ward’s and the power retailers have done,” notes Holding. Manufacturers have come to realize that with the huge investments in product development it’s essential to follow through and sell appliances properly. “We were a slow industry,” he says of the manufacturing side. “We had …

The Association of Home Appliance Manufacturers

The Association of Home Appliance Manufacturers’ Pres Bob Holding expects 1995 to be a strong year for white goods. Holding is forecasting 50 million units (manufacturers’ shipments) to be shipped in 1995. The industry is expected to ship 51 million units in 1994. However, as optimistic as Holding is about sales in 1995 he is …